Stella X Hospitality
Three destinations, one considered collection.
Estella Collection brings together city, mountain, and beach hospitality under a single guest-first brand architecture.
Collection strategy
A cleaner way to connect leisure guests, corporate users, and investors.
The main website acts as the hospitality hub. Each hotel can later grow into its own subdomain or microsite while keeping shared navigation, investor access, and brand continuity intact.
Hotels
The first three Estella addresses.
Estella Ekkamai
An urban address shaped for business travellers, long-stay guests, and guests who want Bangkok within easy reach.
Estella Khao Yai
A slower retreat for families, wellness-minded travellers, and escapes framed by the landscape of Khao Yai.
Estella Phuket Mai Khao Beach Resort
A coastal resort concept for longer holidays, destination events, and family leisure by Mai Khao Beach.
For the meeting
Built to show direction before final photography, booking links, and Thai copy are confirmed.
The draft prioritizes the commercial story: clear hotel discovery, quiet investor pathways, and a polished hospitality design language that can scale into four connected websites.